video
Target
Online Diversity Campaign Videos
For this series of videos highlighting the diversity of Target team around the US, we had to work fast. So we sent video crews to three cities simultaneously where they captured 35 interviews in just two days.
With around-the-clock editing and an elegant, original music score, in just seven days we delivered a campaign of, in the words of our client, "flawless, goose bump-inducing" videos.
video
RZR
XP 1000 Launch Video
RZR's next-generation XP 1000 was developed to set a new standard for off-road performance and bring added momentum to the industry's best-selling brand. To unveil this groundbreaking machine with all the fanfare it deserved, RZR wanted an unforgettable launch video.
Media Loft delivered a nine-minute epic shot across three states and capturing the machine from every angle with gyro-stabilized Alexa cameras, chase helicopters, an Ultimate Arm crane and POV camera mounts.
Aerial camera crew and voice talent came from Los Angeles and the far-flung graphics team included some of Detroit's best automotive animators.
video
RZR
XP 1000 Launch Video
RZR's next-generation XP 1000 was developed to set a new standard for off-road performance and bring added momentum to the industry's best-selling brand. To unveil this groundbreaking machine with all the fanfare it deserved,
RZR wanted an unforgettable launch video. Media Loft delivered a nine-minute epic shot across three states and capturing the machine from every angle with gyro-stabilized Alexa cameras, chase helicopters, an Ultimate
Arm crane and POV camera mounts. Aerial camera crew and voice talent came from Los Angeles and the far-flung graphics team included some of Detroit's best automotive animators.
video
RZR
XP 1000 Launch Video
RZR's next-generation XP 1000 was developed to set a new standard for off-road performance and bring added momentum to the industry's best-selling brand. To unveil this groundbreaking machine with all the fanfare it deserved,
RZR wanted an unforgettable launch video. Media Loft delivered a nine-minute epic shot across three states and capturing the machine from every angle with gyro-stabilized Alexa cameras, chase helicopters, an Ultimate
Arm crane and POV camera mounts. Aerial camera crew and voice talent came from Los Angeles and the far-flung graphics team included some of Detroit's best automotive animators.
video
RZR
XP 1000 Launch Video
RZR's next-generation XP 1000 was developed to set a new standard for off-road performance and bring added momentum to the industry's best-selling brand. To unveil this groundbreaking machine with all the fanfare it deserved,
RZR wanted an unforgettable launch video. Media Loft delivered a nine-minute epic shot across three states and capturing the machine from every angle with gyro-stabilized Alexa cameras, chase helicopters, an Ultimate
Arm crane and POV camera mounts. Aerial camera crew and voice talent came from Los Angeles and the far-flung graphics team included some of Detroit's best automotive animators.
video
International Paper
Brand Anthem Video
International Paper is a global leader in packaging and paper with manufacturing operations worldwide. They wanted this video to address IP's core company values including employee safety, sustainability and operational excellence – the things they refer to as "The IP Way."
Media Loft proposed telling this story through the eyes of a single employee. Following phone interviews with several worthy candidates, a manager at their Mansfield, Louisiana paper mill was selected as the spokesman. After two days of filming him and his dedicated team of co-workers, we knew we’d found the perfect subject to convey the heart, the soul and the mission of the IP organization.
staging
Indian Motorcycle
Press Event Staging
The legendary, annual motorcycle rally in Sturgis, South Dakota, served as the backdrop for reintroducing one of the most iconic motorcycles ever made – Indian Scout.
The VIP launch event used a combination of high-end video fromion and old-school carnival attraction to capture the attention and accolades of 150 influential members of the press.
Megastar Mark Wahlberg and American Picker Mike Wolfe added a layer of celebrity buzz and helped narrate the video compilation that bought the story to consumers online.
staging
Indian Motorcycle
Press Event Staging
The legendary, annual motorcycle rally in Sturgis, South Dakota, served as the backdrop for reintroducing one of the most iconic motorcycles ever made – Indian Scout. The VIP launch event used a combination of
high-end video fromion and old-school carnival attraction to capture the attention and accolades of 150 influential members of the press. Megastar Mark Wahlberg and American Picker Mike Wolfe added a layer of celebrity
buzz and helped narrate the video compilation that bought the story to consumers online.
staging
Indian Motorcycle
Press Event Staging
The legendary, annual motorcycle rally in Sturgis, South Dakota, served as the backdrop for reintroducing one of the most iconic motorcycles ever made – Indian Scout. The VIP launch event used a combination of
high-end video fromion and old-school carnival attraction to capture the attention and accolades of 150 influential members of the press. Megastar Mark Wahlberg and American Picker Mike Wolfe added a layer of celebrity
buzz and helped narrate the video compilation that bought the story to consumers online.
staging
Dell
Global Sales Meeting Staging
Held in Las Vegas, Singapore and Copenhagen, Dell's Field Readiness Seminars aligned 10,500 members of Dell's global sales organization.
For the fifth year in a row, Media Loft conceived and executed high-impact live elements plus video and motion graphics to unlock the power of Dell's strategic playbook.
staging
Dell
Global Sales Meeting Staging
Held in Las Vegas, Singapore and Copenhagen, Dell's Field Readiness Seminars aligned 10,500 members of Dell's global sales organization. For the fifth year in a row, Media Loft conceived and
executed high-impact live elements plus video and motion graphics to unlock the power of Dell's strategic playbook.
staging
Dell
Global Sales Meeting Staging
Held in Las Vegas, Singapore and Copenhagen, Dell's Field Readiness Seminars aligned 10,500 members of Dell's global sales organization. For the fifth year in a row, Media Loft conceived and
executed high-impact live elements plus video and motion graphics to unlock the power of Dell's strategic playbook.
staging
Dell
Global Sales Meeting Staging
Held in Las Vegas, Singapore and Copenhagen, Dell's Field Readiness Seminars aligned 10,500 members of Dell's global sales organization. For the fifth year in a row, Media Loft conceived and
executed high-impact live elements plus video and motion graphics to unlock the power of Dell's strategic playbook.
staging
Essendant
Customer Sales Event Staging
A 285-ft. widescreen at the Gaylord Opryland Nashville was the ideal backdrop to announce the big news: that the multiple companies brought together for this meeting were officially merging and rebranding under one name and identity.
Media Loft created the meeting theme, screen graphics, registration website graphics and extensive onsite signage.
staging
Essendant
Customer Sales Event Staging
A 285-ft. widescreen at the Gaylord Opryland Nashville was the ideal backdrop to announce the big news: that the multiple companies brought together for this meeting were officially merging and rebranding
under one name and identity. Media Loft created the meeting theme, screen graphics, registration website graphics and extensive onsite signage.
staging
Essendant
Customer Sales Event Staging
A 285-ft. widescreen at the Gaylord Opryland Nashville was the ideal backdrop to announce the big news: that the multiple companies brought together for this meeting were officially merging and rebranding
under one name and identity. Media Loft created the meeting theme, screen graphics, registration website graphics and extensive onsite signage.
staging
Essendant
Customer Sales Event Staging
A 285-ft. widescreen at the Gaylord Opryland Nashville was the ideal backdrop to announce the big news: that the multiple companies brought together for this meeting were officially merging and rebranding
under one name and identity. Media Loft created the meeting theme, screen graphics, registration website graphics and extensive onsite signage.
staging
Polaris
Sales Event Staging
For almost four decades Media Loft has been producing Sales Meetings for Polaris. These bi-annual events are an essential tool for launching new products, unveiling new retail initiatives and stoking dealer pride.
The 60th Anniversary gathering featured a 5,000-seat theater that hosted over 20 new product introductions, a hall of fame induction ceremony, and headline concerts by Big & Rich and Zac Brown Band.
When not in the theater, dealers got first-hand experience with all the new products through small group walk-arounds, a 150,000 sq. ft. display area and a custom-made demo track.
staging
Polaris
Sales Event Staging
For almost four decades Media Loft has been producing Sales Meetings for Polaris. These bi-annual events are an essential tool for launching new products, unveiling new retail initiatives and stoking dealer pride.
The 60th Anniversary gathering featured a 5,000-seat theater that hosted over 20 new product introductions, a hall of fame induction ceremony, and headline concerts by Big & Rich and Zac Brown Band.
When not in the theater, dealers got first-hand experience with all the new products through small group walk-arounds, a 150,000 sq. ft. display area and a custom-made demo track.
staging
Polaris
Sales Event Staging
For almost four decades Media Loft has been producing Sales Meetings for Polaris. These bi-annual events are an essential tool for launching new products, unveiling new retail initiatives and stoking dealer pride.
The 60th Anniversary gathering featured a 5,000-seat theater that hosted over 20 new product introductions, a hall of fame induction ceremony, and headline concerts by Big & Rich and Zac Brown Band.
When not in the theater, dealers got first-hand experience with all the new products through small group walk-arounds, a 150,000 sq. ft. display area and a custom-made demo track.
staging
Polaris
Sales Event Staging
For almost four decades Media Loft has been producing Sales Meetings for Polaris. These bi-annual events are an essential tool for launching new products, unveiling new retail initiatives and stoking dealer pride.
The 60th Anniversary gathering featured a 5,000-seat theater that hosted over 20 new product introductions, a hall of fame induction ceremony, and headline concerts by Big & Rich and Zac Brown Band.
When not in the theater, dealers got first-hand experience with all the new products through small group walk-arounds, a 150,000 sq. ft. display area and a custom-made demo track.
motion graphics
Staples
Email Campaign Motion Graphics
Staples Advantage has a rich holiday tradition of sending an interruptive greeting to its business customers. Media Loft developed this custom animated video with a retro aesthetic and warm holiday message. The video email was followed with a set of custom giftwrap and tags of a complimentary design.
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