Indian Motorcycle

Indian Scout launch

Bringing a legend to life

The annual motorcycle rally in Sturgis, South Dakota, served as the backdrop for reintroducing one of the most iconic motorcycles ever made – Indian Scout. The VIP launch event used a combination of high-end video production and old-school carnival attraction to capture the attention and accolades of 150 influential members of the press. Megastar Mark Wahlberg and “American Picker” Mike Wolfe added a layer of celebrity buzz and helped narrate the video compilation that brought the story to online consumers.

Man on motorcycle riding the Wall of Death
Close up of Indian Scout motorcycle
People shaking hands with celebrity