Bringing a legend to life

The annual motorcycle rally in Sturgis, South Dakota, served as the backdrop for reintroducing one of the most iconic motorcycles ever made – Indian Scout. The VIP launch event used a combination of high-end video production and old-school carnival attraction to capture the attention and accolades of 150 influential members of the press. Megastar Mark Wahlberg and “American Picker” Mike Wolfe added a layer of celebrity buzz and helped narrate the video compilation that brought the story to online consumers.